Connected TV (CTV).

With the explosion of streaming services over the past decade through Televisions with built in Internet capabilities and streaming devices, such as Apple TV, Roku, Amazon Fire Stick, Google Chromecast, etc., Connected TV (CTV) is paving the way for complete Media disruption and enabling brands to connect with audiences in a more meaningful way.

The benefit of CTV is that it offers unlimited reach to both traditional audiences and cord-cutters, through native apps such as Hulu, Netflix, etc., and Traditional Broadcast publishers through their online service offerings such as Peacock and Paramount +. Unlike its Traditional counterpart, CTV enables brands to connect with audiences on both a local and national level with advanced targeting and data overlay capabilities that provide detailed audience measurement and engagement coupled with a much lower cost per acquisition. Thus, making it enticing for brands to shift dollars to the channel and measure performance in a way not available through traditional channels.

At EXACTA our Team of Media Planners / Buyers have been buying Traditional TV over the last two decades and CTV since its inception. Working with a team of experts with a Digital-First frame of mind that understands both Mediums can make a huge impact to your success.