Measurement & Analytics.

At the beginning and end of every campaign there is data. Data provides the answer to how consumers perceived and measured your brand based on the actions they took and how they chose to engage. There is a lot to be learned during the customer journey and the data can tell the story of what drives consumer action. Data always begins with first party and before each campaign can be objectively or soundly recommended, one must know the customer first and then understand the channels that drive those customers to their purchasing decision utilizing their own data. Attribution is not only instrumental, but it is the bedrock of all decision-making processes. You get there through the right analytical tools and Regression.