Paid Search (SEM).

At the early stages of the customer journey, brand engagement begins with your Search Strategy. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Advertising are the most impactful channels to drive performance however, while SEO is more of a long tail Strategy, Pay-Per-Click (PPC) or Paid Search (SEM) can deliver from day one and should lead your Digital Strategy.

With Google moving toward cookieless browsers, pushing Enhanced Conversions, Broad Match, and Performance Max Strategies, and with Microsoft re-tooling their Search offering around ChatGPT, and with Amazon’s PPC platform gaining popularity, working with a Certified Paid Search Team is more important than ever.

At EXACTA we have tried and true strategies and methodologies by platform that keep up with these trends and will implement best practices across Google, Bing, and Amazon. In doing so, we work hard at keeping your costs low and conversions high, all while providing you with the proper business intelligence on your overall customers, interests, behaviors, and response mechanisms. We take a 360° approach to your Paid Search marketing efforts and optimize your campaigns in a way that will take your brand to new levels of growth and performance.